The Guardian’s marketing team discuss the results of its The Whole Picture global brand platform in the UK so far.

Marketers are failing to make the case for extra budget for AI ventures - and in turn are hastening the perception that ...

Almost half of senior marketers admit to operating AI without a strategy for developing a skills strategy, according to new ...

The interview with the Ehrenberg-Bass Institute duo will be one of several sessions hosted by Marketing Week as part of ...

Irn Bru’s head of brand shares how leaning into heritage, humour and category expansion are central to its growth plans, as ...

Beamish will oversee the British Red Cross’s fundraising and marketing activity, having previously held senior roles at Saga, ...

The first retailer to build dedicated TikTok studios for live streaming, QVC wants to match the pace of social commerce, ...

As AI search evolves buying behaviour, brands like Motorway are adopting a new go-to-market model that “primes” human ...

Fail to talk honestly about the economic realities of motherhood and we risk leaving women to negotiate an uncertain ...

Marketing’s growing gender pay gap is symptomatic of the disconnect between where women sit in this industry and what work ...

Primark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality ...

Marketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking ...