Executed across Mumbai and Chennai, the campaign was designed to make people pause, look closer, and question what was real. Posterscope led the conceptualisation and execution, while iProspect, ...

As we enter the final week of April, it’s your last chance to submit work to be considered for inclusion for The Monthly Cut 013. If you’ve been part of a project that aired, launched or appeared for ...

Mint works with brands to make a positive impact on culture, while Momentum is widely known across the industry for pushing the boundaries of action driven creativity. Together, they will work to push ...

“‘Affordability' is the big buzzword today, but that doesn’t mean people are down to skimp. Year 2 of the campaign continues to celebrate those who love the value and savings Progressive brings, while ...

Ogilvy today announced that Patou Nuytemans, chief executive officer of Ogilvy Europe, Middle East and Africa (EMEA), will depart the agency after 30 years of dedicated service. Her three-decade ...

Iris Worldwide, the global creative network, has today announced the promotion of global chief marketing officer Jill Smith to the role of CEO, Americas. The appointment comes following a series of ...

Phillyboy is a cowboy-style character who swaps the traditional horse for a cow, designed to bring the brand’s dairy heritage to life and highlight its versatility across a broader range of dishes.

The campaign is inspired by real use cases and centres on the small but meaningful ways people bring ChatGPT into their lives. Films highlight moments such as cooking a meal, hitting a fitness goal, ...

Titled ‘Share the Moment’, the social-first film tracks the daily reality of Ramadan for young British Muslims today, from dates and milk at dawn and a corridor full of shoes at the front door, to ...

Little Black Book, Exclusive: Co-directors Max Taylor and Tim McCourt from The Line talk to Laura Swinton Gupta about their deep dive into mid century animation techniques that took Noodle, 2-D and ...

“With the J&PB, the goal was to take something so familiar and make it feel new again,” said Adam Zitney, vice president, marketing at The J.M. Smucker Co. “By flipping the order and putting Smucker’s ...

The citation problem hiding in plain sight Let me paint you a picture of what I see across every brand audit we conduct. Recently, I worked with a major wellness and mental health brand that was ...