"Meanwhile, our members continued to demonstrate their commitment to purpose-driven advertising, delivering $12.5 million in support to the 'Fresh Veg, Deliciously Healthy' campaign. It brings the ...
Fans also got their chance to step up to the plate - a replica on-deck circle mirroring the one on Wrigley Field - to throw and clock their fastest pitch. A massive Southwest seat – a nod to the brand ...
Working at Edelman has shaped that transition quite profoundly. You’re not just looking at brands or campaigns, you’re looking at businesses in motion, across stakeholders, across systems. You start ...
Little Black Book, David Baldig, director of corporate responsibility, EMEAI, at George P Johnson, argues that the sustainability story is over. Not sustainability itself, just the story. The ...
Tonal, the intelligent strength training brand, has unveiled a collaboration inspired by the upcoming theatrical release of 'Star Wars: The Mandalorian and Grogu.' The collaboration introduces a new ...
With the conclusion of the festivities at Cannes Lions 2025, Canada can take pride in a solid showing from day one through five. While it may not have beaten the record-breaking 66-Lions-haul of 2024, ...
The campaign takes over all 14 billboards at London’s Waterloo gallery, transforming the space into a live demonstration of Canva’s design capabilities. It’s a bold, tongue-in-cheek celebration of how ...
The result has been catastrophic: lives lost not only to bombs, but to the collapse of the very infrastructure meant to save them, along with the everyday healthcare provision we all take for granted.
Created by Johannes Leonardo, the campaign leans into the freewheeling, fun-loving spirit that Volkswagen sees in its drivers. In our overly pressured, time-starved modern lives, the campaign places ...
RONA’s new campaign, 'Let’s Get Crackin’,' turns that universal moment into a playful rallying call for spring home improvement. The hero TV spot celebrates the cracking sounds people make before ...
In 2025, cultural relevance is no longer a mere marketing buzzword – it’s a business imperative. As audiences become more discerning, brands that fail to engage authentically with the cultural ...
This launch also kicks off the next phase of Almond Breeze’s partnership with Jonas Brothers, inviting influencers to develop their own AI Jonas Brother ads for the brand. Select submissions will be ...
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