Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud ...

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their ...

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer ...

The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most ...

Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to ...

But it’s probably not the one you’re thinking of. While we're busy debating whether AI will steal our jobs (spoiler: 64% ...