From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

As Shark Tank India returns for its fifth season, it does so with a quiet but consequential reset to reach more viewers.

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look ...

Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

Consequently, Wondrlab took Opportune to the Central and Eastern Europe (CEE) region, specifically Poland. The decision was ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution ...

The centre of gravity has shifted from browsing to dialogue. From ‘Here’s everything we think you should know’ to ‘Let’s ...