As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless ...

M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.

The goal isn’t ‘more data’, it’s clearer loops from signal to action. The measure of maturity is shared accountability across ...

Personal care brand Dove has released a campaign in time for International Day of The Girl (11 October), which encourages ...

Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading ...

Diwali is a celebration of light, love, and togetherness—a time when homes come alive with warmth and anticipation.

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and ...

FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, ...

The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth ...

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for ...

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both ...

Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role ...