Put kids in the driver’s seat of action-packed storytelling.

These influencer-created squishies feature adorable characters in satisfying, sticky formats, and come in blind boxes for extra collectible fun. Sally, the mini-hippo, needs help learning to walk.

This list features the hottest outdoor toys coming out this year, from water toys and sports sets to ride-ons and backyard ...

TheaterWorksUSA is taking Clifford the Big Red Dog from page and screen to the stage. The company secured rights to ...

Labubu is heading to the big screen. Confirming a November scoop by The Hollywood Reporter, Pop Mart and Sony Pictures Entertainment are developing a feature film based on Labubu, part of Pop Mart’s ...

Nearly 25 years since its final episode, the beloved kids’ television series Mister Rogers’ Neighborhood is heading to YouTube.

Novelty toys have stood the test of time due to their simple nature. Whether it’s a costumed rubber duck dressed for a day at the farm, a small prank prop, or a collectible keychain, these toys are a ...

Discover all of our 34 must-have items below. Little chefs can cook, season, and serve from a pretend oven with realistic ...

Toys aren’t the only way kids know how to play. From boards and cards to tokens and tiles, toy and game companies are constantly finding new ways to engage players of all ages. Tabletop games also ...

Whether it’s the newest slime-mixing kit, coloring book, or craft kit, the arts and crafts category is always looking to offer more ways for kids and kids at heart to express their individuality.

Crayola is expanding its global footprint with a new long-term partnership aimed at one of the world’s largest youth markets.

Mattel and Viktor&Rolf are launching a documentary special following the creation of its Disney Collector Cinderella Doll.