Last week, PMW reported on Emarketer’s predictions that Meta will overtake Google in digital ad revenue this year for the ...

For years, marketing chiefs were expected to shape perception, build brands and support growth from a comfortable distance.

PepsiCo has opened the first Lay’s potato-themed restaurant in Asia, planting its bright yellow flag in Shanghai’s upscale ...

We analysed three years of APAC Agency Performance Reviews to map the trends and changes in the region’s agency hierarchy. Excellent choice! This is exclusive Campaign content. Join our top ...

Fintech brand Airwallex, Arsenal Football Club’s finance partner, has teamed up with director Spike Lee to highlight football fans’ understanding of finance. Created by Uncommon Creative Studio, “Who ...

Netflix isn’t the first streaming platform to make such a move. Disney+ announced last month that it would be introducing ...

The shortlists for the 10th annual Women Leading Change Awards are in. Winners will be revealed at a live luncheon ceremony on 19 May at the JW Marriott Hotel Singapore South Beach.

In China, Omnicom Media Group finished second to Publicis Media in net new business in 2025. The network's earned RMB 2 ...

To tackle the growing issue of AI and water consumption, TBWA\SMP Manila, together with Planet Water Foundation, has launched Bottle it Back, a campaign that turns AI prompts into water donations ...

Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover April 27 through May 1, 2026. Catch up on past people moves and business wins. Rohan Lund, former CEO of ...

People. As a creative, you’re expected to be smart and think deeply to crack a sharp idea. But ideas can actually come from ...

In recent years, Pop Mart has built Labubu into a full‑fledged IP franchise. Even with the slowdown in speculative reselling, ...