The entry of big network channels into the DD Freedish universe has disrupted the long-standing dominance of independent ...

Aniruddha Sinha, SVP, Marketing, CSR and Business Head - P2P Division, Walplast, writes that as marketing evolves with AI, ...

ShelfRadar leverages AI to optimise campaign targeting and budget allocation. It enables marketers to identify the ...

The ice cream brand partnered with Ideacafe for an out of home campaign in Delhi, Gurgaon and Noida that resonates with target audience through mediums which provides as an impulsive category ...

Spanning a series of social media posts, Ogilvy launched an emotional campaign to express the potential of colours originating from Asian Paints palette ...

Available to all users, the platform will curate a list of products based on user-search and lead them to product website to complete transaction ...

New Delhi: Sony Pictures Networks India (SPNI) has launched a new Hindi movie channel, Sony MAX 1. The channel is slated to ...

News allegedly echoed Pakistan’s narrative in its coverage of the April 22 attack, which India has squarely blamed on ...

Dinshaw’s has mandated The Womb to lead its strategy and creative across mainline and digital platforms. The Womb team has ...

Chandrashekar, Senior Account Director, will drive strategic counsel, innovation across the portfolio, while Acharjee, ...

Comfort is relaunching its signature product, Comfort Blue, with Smart Fresh Technology. The first campaign with Mandanna ...

Prior to joining FINO, Gooptu held roles at Bacardi India, where she served as the Head of Domestic Spirits and ...