On your smartphone, you can use a barometer app to get an idea of how the weather is trending. You can use whatever barometer app you prefer, as they all function in pretty much the same way.

Barometer's technology tracks what is said in more than 10,000 shows and vets the content for advertisers.

Cumulus Media will use services from Barometer to provide “brand sustainability and safety measurement” for its Cumulus Podcast Network.