Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform.

Once viewed as a tool only accessible to the bigger brands, programmatic has evolved. Today, it offers all advertisers speed, ...

ExchangeWire columnist Shirley Marschall looks at the rise of AI in ad tech and the start of programmatic. Is history just repeating?

AdExchanger has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New ...

The event brings together top-tier industry leaders, ad tech experts and developers from around the globe to explore how programmatic advertising can refine user acquisition efficiency and ...

The association’s Programmatic Transparency Benchmark report found “incremental progress” is being made, but there’s still work to be done.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Newseria nie ponosi odpowiedzialności za treści oraz inne materiały (np. infografiki, zdjęcia) przekazywane w „Biurze ...