Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big time.

But, over time, the lack of a strong negative keyword list means your ads will be shown to the wrong target audience. How to use negative keywords Campaign level v. ad group level.

Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.

Refine Your Negative Keywords Consistently: Just like with regular keywords, your negative keyword list needs to evolve. AI tools can help you keep this list up to date without much manual effort.

Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...

Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across multiple campaigns.

WordStream has announced that they’ll be offering a free negative keyword tool. In PPC marketing, the ability to narrow down your keywords and have selective strings can mean the difference ...

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of ...

In either case, having a negative keyword list is beneficial because it prevents you from wasting ad spend on unqualified clicks and helps ensure that your PPC campaigns are as targeted as ...

To create a negative keyword list, click the tool icon at the top of the AdWords UI and select “Negative keyword lists” from the “Shared Library” column.