This paper introduces a new model of consumer behaviour - the Implicit model. The authors claim it provides a breakthrough both in understanding consumer behaviour and in linking qualitative and ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

An Emotional Model According to Consumer Behavior expert Leon Schiffman, some consumers make purchases based on emotions like joy, love, fear or hope. Many hope to preserve a sense of the past.

MICHAEL KEANE, NADA WASI, COMPARING ALTERNATIVE MODELS OF HETEROGENEITY IN CONSUMER CHOICE BEHAVIOR, Journal of Applied Econometrics, Vol. 28, No. 6 (September-October 2013), pp. 1018-1045 ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

Advertisers make models of consumer behavior, preference, and consumption of media when they design and buy ads. These models depend on science, but also on human behavior and actions that are far ...

How higher gas prices affect consumer behavior Date: May 12, 2011 Source: Brown University Summary: An economist used gasoline purchasing data to show how consumers make buying decisions when ...

This paper introduces a new model of consumer behaviour - the Implicit model. The authors claim it provides a breakthrough both in understanding consumer behaviour and in linking qualitative and ...