The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives ...

A vertical marketing system can seem to be very effective, but there are advantages and disadvantages to understand before signing a vertical marketing agreement.

Following a brief historical examination of how the American Marketing Association has changed its definition of marketing across time, this essay identifies the 2004 effort as actually a definition ...

Marketing expertise in analyzing engagement points, retaining customers and creating cohesive experiences indicates that marketers will be poised to play a critical role in retaining patients ...