Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...
Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...
We’re so over PowerPoint presentations, right? Well, that’s the common refrain, at least. And we haven’t even been super-enthused about the new-fangled PowerPoint alternatives in a while – not since ...
It is February. And that means that British marketers, all over the country, gaze up at snowy skies and then look forward to 6 April. That date marks the start of the new tax year in the UK and, by ...
As a marketer, you know all too well the pain of building a presentation. Sure, you develop your own presentations, but you're likely also the default creator of presentations for conferences, ...
The secret to better presentations is to think like a marketer, says Rob Morrison. You’ve heard it before. People are more afraid of public speaking than they are of dying. Yep, most people would ...
How to turn Web visitors into buyers. Click here to offer your advice. To prevent this scenario, a recommended guideline is the 10/20/30 rule: 10 slides in 20 minutes with 30-point type. PowerPoint ...
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