FedEx founder Frederick Smith, a Marine Corps veteran who kept the company afloat by any means necessary. (Courtesy of FedEx) What makes an entrepreneur entrepreneurial? This was the question posed to ...

Entrepreneurial decision-making is increasingly understood as a duality between means-driven and goal-driven logics. Effectuation emphasises starting with available resources, leveraging partnerships ...

To be or not to be. The question that proceeds from every grain of an idea. And when it’s an idea to startup, often thoughts are lost in a whirlpool of constraints. Entrepreneurship is today’s ...

Prof Saras D Sarasvathy — the celebrated expert on “effectuation theory of entrepreneurship” — taught us how an entrepreneur uses four key principles: bird in hand (start with whatever means one has ...

Effectuation is a know-how and an entrepreneurial posture to create reality.