Colgate is rolling out its new toothpaste tube across the United States that carries a message to its users - “Recycle Me.” Colgate-Palmolive said its new tube is “the first to be recognized ...

The Advertising Standards Authority, an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, according ...

Colgate has launched recyclable toothpaste tubes with limited edition messaging. Colgate-Palmolive has launched a recyclable toothpaste tube with limited edition messaging to build recycling awareness ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year.

Colgate wants to save you the agony of trying to squeeze out every last drop of toothpaste. It’s doing that by partnering with LiquiGlide, a company spun out of MIT’s Varanasi Research Group ...

Brace yourself for $10 toothpaste. That's how much Colgate's new 3-ounce tube of teeth-whitening toothpaste costs.