So, how are top brands leveraging data to inform their influencer marketing strategy and achieve precise content delivery to the right audience at the right time?

What big change is taking place in the world of marketing? The ability for marketers to gather loads of information from multiple sources, put it all together, analyze it and then become more ...

The program will encourage students to work with real marketing problems and data, according to SHU. To earn the certificate, students will complete courses in big data marketing, consumer ...

Jim Bell, Chief Marketing Officer at Jaspersoft explores the evolving relationship between marketers and big data analytics.

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data ...

Living in a world where data is everywhere and a huge amount of what we touch is now collecting this information the opportunity for working with “big data” is vast. “Just the way the ...

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

Big data is the fuel for predictive analytics and can tell you a lot of things. Expect it to help you target your marketing. The challenge has always been to increase response rates and propagate a ...

These startups are helping big data live up to its potential in areas such as marketing, pharmaceutical research, and cyber security ...

Starting Sept. 1, viewership data will be based on Big Data+Panel, which has been in the works for years at Nielsen as the ...

Book your conference and expo ticket to AI & Big Data Global which is set to explore what’s new and worth attention in the #aiandbigdataexpo Ecosystem. Join us in-person at the Olympia, London between ...