Reckitt Benckiser (RB) has now forayed into the male grooming segment with a hair removal cream for men under its popular label Veet. The brand has roped in actor Kartik Aaryan as the brand ambassador ...

When Reckitt Benckiser Group brought its Veet hair-removal cream to China in 2005, sales were sluggish. Its prices were considered too high and its product sizes too large. But the biggest problem: ...

Veet's latest campaign reflects the modern woman’s desire to feel beautiful, comfortable, and unapologetically sexy in her own skin, said a press release. Speaking on the campaign, Kanika Kalra, ...

A day after their commercials suggesting that women who don’t wax turn into men overnight aired, Veet has quietly pulled the ads from YouTube, apologizing to anyone who was offended but arguing that ...

Veet, a depilatory product brand, with new brand ambassador Triptii Dimri, has announced the latest #BetterWayToWax campaign. From what it’s understood, #TheBetterWayToWax is a 360-degree marketing ...

With summer right around the corner, it seemed like the perfect time to try a hair removal process I’d recently heard about on one of my favorite beauty blogs. Considered a less painful alternative to ...

Having tried waxing, shaving, and plucking, all of which resulted in complications, hair removal creams, particularly Veet, have proven to be a reliable solution for me. Having tried waxing, shaving, ...

If you're missing your regular beauty salon treatments, spare a thought for Cardi B who has been boldly venturing into the world of home hair removal and documenting the entire process for us. First, ...

Yesterday we introduced you to Veet’s newest ad campaign, which proclaimed that having body hair–something that practically all human beings are born with–actually makes you a dude, and we all know ...

Like a desire for human connection or a deep abiding love for Beyonce, we all have it: body hair. But if you’re a woman, you’re probably frequently made to feel unnatural about that universal fact.

The hair removal brand gets to the crux of the matter in a new spot that celebrates the sensation of freedom that its product can provide It’s hard to think of an elegant way to encourage men to ...