Despite shortages and social chatter, loyalists aren’t switching brands. This highlights how habit, identity and cultural cachet now intersect.

For decades, aspiration was one of the central emotional contracts in Indian advertising. It worked because the underlying promise — defer now, receive later — held. That logic is now eroding.

Bentley Motors is reviewing its global creative account, inviting agencies to pitch, the car brand has confirmed to Campaign.

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update. To continue enjoying this content, please sign in below. You can register for free for limited ...

Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end ...

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy ...

Dentsu has been appointed as the integrated agency partner in India for Hell Energy Drink following a multi-agency pitch.