In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Search Engine Land » Analytics & conversion » Elevate your data strategy: From cookies to universal consent and preferences Chat with SearchBot Please note that your conversations will be recorded. In ...

Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools ...

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets.

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all ...