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The broadcaster has signed a year-long deal with the jewellery brand for Hallmark Channel's seasonal programming.
With contribution rules and CanCon updates underway, key questions around ad-supported platforms and market impact are still ...
The deal centralizes Paramount's CTV inventory under the Blue Ant Media division, expanding into interactive and co-branded ...
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The industry gathering ahead of the CMDC Summit spotlights two long-time leaders for their contributions to Canada's media sector. 5 days ago ...
New U.S. deal turns YouTube listening into a scalable audio buy, with implications for how Canadian planners package and ...
Allvision and Brainsights introduce a "seen/impact" score, with findings pointing to lifts in attention, connection and memory across media plans. 5 days ago ...
Retail programs, owned platforms and real-time triggers are linking playoff reach to measurable fan action.
The company is rolling out new parental insights, safety alerts and advisory input as it reports upcoming workforce cuts ...
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Pet Valu links digital, print and retail media in guide rollout The brand is leaning into retail media integration as Flipp becomes a planning-stage touchpoint.
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