As pointed out by NPR, New Glenn has a similar carrying capacity to SpaceX’s Falcon Heavy rocket, but it stands out with a larger, 23-foot-wide cargo bay. If New Glenn’s launch is successful, it could heat up its rivalry with SpaceX as both companies vie to secure lucrative government contracts.

Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos, a three-hour launch window would be opened between 1 a.m. and 4 a.m. ET on Sunday, January 12.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.