Vishnu Manchu, after the success of Kannappa, is investing Rs100 crore in microdramas: short, cinematic episodes for mobile ...

Prachand Entertainment, a Mumbai-based studio founded by Alii Khan, is leading the vertical microdrama movement. Known for ...

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...

India is witnessing a surge in microdramas, 60-second reel-style episodes, attracting millions of viewers and transforming the country's entertainment landscape.

Having originated in China where they are called Duanju, these serialised 1-3 minute microdramas take up the smartphone’s ...

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found space in the video consumer’s playlist.

Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed ...

Following the success of his mythological drama 'Kannappa', Telugu filmmaker Vishnu Manchu is making a bold move into digital ...

Not only is TikTok an effective gateway into microdramas, but U.S. TikTok users are also exceptionally primed to become paying microdrama viewers. Some 48% of American TikTok users surveyed ...

Gift this article What do Sasural Murder Ka, Gumshuda Billionaire and Arabpati Ka Badla have in common? They’re all microdramas, a new digital storytelling sensation that has spawned a multi ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. AISHWARYA ...