Kevin Woods, who says he engages in weekly conversations with 18-inch-tall creatures, has built a tidy business with books, merchandise, guided tours and maybe soon, an animated series.

Logos are woven into the fabric of college athletics as much as anything else. For Notre Dame, they are synonymous with their gold helmets, Fighting Irish mantra and of course the iconic

Join a lucky leprechaun in the Emerald Isle’s diamond mine, where pickaxes replace pots of gold and treasures await.

Desire is the headline entertainment Saturday for the third annual Niagara Irish Festival at Firemen’s Park in Niagara Falls.