The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Commentary: As someone who has been writing about the iPhone for over a decade, I'm ready to see Apple step it up in this perhaps unexpected way.

The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

Apple may skip launching the standard iPhone in fall 2026 pushing the iPhone 18 and 18e to spring 2027 while debuting premium models in fall 2026.

That's a big problem for Apple, because it means fewer iPhone sales and the risk of losing market share to rivals, including Samsung. According to data from Telemetry, the most commonly owned iPhone is the iPhone 13, representing 16.3% of all iPhones in use.

Apple introduced the iPhone 16e in March modeled after the iPhone 14, so it follows suit that the iPhone 17e could be based on the iPhone 15, the first non-Pro iPhone to feature the Dynamic Island. The 16e has only one rear camera and lacks features found on the higher-end iPhones, such as MagSafe and the Camera Control button.

The Bengaluru plant, located in Devanahalli, received project approval in 2023 and was established at an investment of approximately $2.8 billion (around Rs. 24,400 crore). The facility is already producing components for the iPhone 17 after importing key parts from China starting in June.

Apple is expected to launch its new iPhone 17 lineup in September. Here’s the launch timeline and other expected products to be launched by Apple.

Anyone with a compatible iPhone can test the latest iOS 26 features ahead of the operating system's official release next month.