Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Learn how much YouTube pays per view for videos and Shorts. Get real numbers, RPM rates, and tips to boost earnings.

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

YouTube first launched ads for its short-form video format in 2022, but as of late last year, the ability to buy exclusively Shorts inventory was only available to a small group of advertisers. Most ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police since early 2022. Previously, he has contributed to outlets such as NotebookCheck, and ...

Explore the simplified options for reservation video campaigns on YouTube through Google Ads with self-service options. Google Ads introduces a simpler way to buy reservation campaigns, including ...

Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous ...

Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising. By Sapna Maheshwari Product placement, one of ...