The rebuilt Pac-12 will sell its data to sportsbooks starting next year, part of a new, wide-ranging partnership with Genius Sports. Under the deal, which was announced Tuesday morning, Genuis Sports ...

How NIL strategy, media innovation & smart spending can help MW programs challenge Pac-12 power in a new financial era ...

Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible ...

Yet schools like Boise State and San Diego State have always recruited well in the Mountain West; Texas State has the largest ...

The Pac-12 is set to announce a wide-ranging deal with Genius Sports that will touch commercial activations, monitoring sports gambling activity and more.

John Canzano and his “Bald Faced Truth” column peeked inside the Pac-12’s secret teapot Tuesday, lining out some details of the new Pac-12’s first football schedule, the release of which is imminent.

Football will pay the bills, but the new-look Pac-12’s identity should be defined on the hardwood. After a two-year hiatus, the West Coast’s premier conference will return next fall, and while its ...

Three title teams, two conferences and one evolving formula. The numbers show how Arizona changed — and why this version ...

Boise State’s path to the College Football Playoff just got a little bit tougher to navigate. According to multiple reports, the CFP will remain a 12-team field in 2026 with automatic bids guaranteed ...

The inaugural Pac-12 (2.0) football season is down to one missing element: kickoff times. Will the TV networks load the Saturday lineup with night games, echoing the strategy that frustrated fans of ...

And if you missed it, last week’s mailbag looked at moving the college basketball regular season (and NCAA Tournament) back a ...