What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Wondering how to inspire skimmers to click on your article? A powerful headline is an essential tool for driving traffic to your content. Picture this: You’ve spent hours researching and writing a ...

Opinions expressed by Entrepreneur contributors are their own. The most important part of a press release or pitch is the headline. If the headline doesn’t get a journalist’s attention, if it doesn’t ...

In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world?