While 2023 is still weeks away, the hue masters at Pantone have already named next year's official color: “Viva Magenta.” Described as a “nuanced crimson red tone,” the color is “an unconventional ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, the Pantone Color Institute’s executive director, said ...

Add a pop of vibrancy to your home in the new year with Pantone's 2023 Color of the Year, coined Viva Magenta. The bold hue is a powerful crimson red that strikes the perfect balance between warm and ...

Just as 2021's Ultimate Gray and sunny yellow Illuminating had to move aside for 2022's Very Peri, it's now the periwinkle blue's turn to step back. In 2023, the color experts at Pantone predict, ...

That’s how Pantone describes its Color of the Year for 2023, Viva Magenta 18-1750. Viva Magenta “is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic ...

Pantone, the color institute that pinpoints an "it" color every year based on trends in design and art, has named its Color the Year for 2023 and it's Viva Magenta, a deep pinkish purple hue. Calling ...