BATON ROUGE, La. (Louisiana First) — Visit Baton Rouge has launched a new brand and advertising campaign to show off the city’s unique charm, rich culture, and warm hospitality. The new slogan, “Our ...

Thanks to ongoing partnerships with organizations across the area, Visit Baton Rouge is helping the city attract thousands each year as more people than ever visit the capital city for sporting events ...

BATON ROUGE, La. (Louisiana First) — A Louisiana bill that would redirect state funding to promote sporting events in Baton Rouge has cleared its first legislative hurdle. House Bill 226, sponsored by ...

This article is brought to you by Visit Baton Rouge. After making its way down from the lakes of Minnesota, the Mississippi River winds its path through the capital city of Baton Rouge—a city ...

The 2025 USBC Open Championships in Baton Rouge generated $150 million for the local economy, attracted over 58,000 bowlers, ...

New Orleans rules the roost when it comes to all things Mardi Gras, celebrated in elaborate style each year on Fat Tuesday – March 4 this year — the day before Ash Wednesday. However, for travelers ...

Visit Baton Rouge has purchased a shell of a downtown building, which it plans to turn into its new offices. The convention and visitor’s organization paid $850,000 for the building at 232 Lafayette ...

Kim Mulkey and the LSU Tigers are adamant about bringing the top talent to Baton Rouge and it starts with dominating the recruiting trail. Mulkey and Co. are fresh off of securing the No. 1 2023 class ...