Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many ...

It is essential to weigh the report’s recommendations not only for their technical merit but also for their political ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

McDonald's says it is footing part of the bill for its new Extra Value Meals to win back cash-strapped diners — a rare move ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “So preoccupied with whether or not they could, they didn't stop to think if they should,” ...

Spectrum would like you to believe that it’s actually competing with cord-cutting now. While the largest cable provider in the U.S. hasn’t lowered prices, it has been over the past year bundling ...