We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes See more of our coverage in your search results.Encuentra más de nuestra cobertura en ...

VSCO girl is a Gen Z clothing, accessories and lifestyle trend. Experts say it's representative of a larger shift in teen culture to strong brand associations. Brands like Vans, Pura Vida, Fjallraven, ...

Rebecca Jennings was a senior correspondent covering social platforms and the creator economy. Her work has explored the rise of TikTok, internet aesthetics, and the pursuit of money and fame online.

Long before Instagram toyed with removing “likes,” VSCO, an Oakland-based photo-sharing and editing app, built a community devoid of likes, comments and follower counts. Perhaps known to many only ...