Revenue levers can have either a long-term or short-term effect. Developing new products/services is an example of a longer-term revenue lever. Companies are better at managing longer-term levers, but ...

"Give me a place to stand, and a lever long enough, and I will move the world." —Archimedes The famous quote by Archimedes is fundamentally about the mechanics of leverage. You might remember a ...

Rats were trained to perform a task involving responses on two levers. Responding on an avoidance lever delayed the onset of electrical footshock for 20 sec and responding on a warning lever turned on ...