You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. TikTok is staffing up to improve its e-commerce tech. It wants to hire a handful of workers in the US ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

I am a militantly self-reliant Apple Store shopper. I have nothing against the smiling Apple workers in the colorful t-shirts, but I just want to be left alone. To get a decent look at the new Apple ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Beauty brands were some of the first players to dabble in augmented reality (AR) years ago, quickly ramping up investments to embrace the technology and let consumers digitally sample products. Now, ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

Johnson & Johnson is giving consumers in China a way to virtually test colored contact lenses with augmented reality (AR). The company is working with AR technology company Perfect Corp. to offer the ...