The global paid-to-organic install ratio surged 61%, rising from 2.07 to 3.33. Publishers reduced acquisition partners, with the average falling from six to 5.3 per app. Mobile generated 55% of the ...
Total spending in the U.S. video game industry is expected to see a 3% rise in 2026 to $62.8B, according to the latest projections published by Circana on Wednesday. The report said total spending on ...