MASON, Ohio—As the nation’s dominant purveyor of laundry detergent, Procter & Gamble knows full well that consumers have strong feelings about their wash. Every time P&G pushes out a new product, it ...

Add Yahoo as a preferred source to see more of our stories on Google. It's been almost a year since the great Tide pod-eating debacle of 2017 (in which teenagers were found to be actually consuming ...

The detergent's bag-in-a-box model has some Twitter users concerned that people may try to drink it Social media users are intrigued by — if not exactly impressed with — Tide’s newest introduction.

For years, Tide detergent -- made by Cincinnati's Procter & Gamble -- has topped most side-by-side comparison tests. But some newcomers are giving it a run for the money, according to new 2020 test by ...

Astronauts don't have the luxury of tossing clothes in the hamper after a single use — without laundry equipment, they're often left wearing items multiple times. Tide thinks it can come to the rescue ...

Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...

Lori Sgaraglio does a lot of laundry. She loves Liquid Tide but says prices for the top-rated detergent are insane. A three-quarter gallon jug can cost between $12 - $17 in most stores. So Sgaraglio ...

Manufacturers strive mightily to promote brand recognition and build customer loyalty. Procter & Gamble may have succeeded a little too well in that regard. Some of the most loyal consumers of its ...