Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...
E.l.f. Cosmetics wants to bring shopping to Twitch. The beauty brand has teamed with Amazon Ads to trial a live shopping element on the streaming platform that would allow viewers to purchase E.l.f.
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