The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

Any bra wearer knows that a perfectly fitted bra can change a life. It’s the difference between burning shoulders at the end of the day or a seamless transition into your favorite pajamas. Still, it ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Finding the best bras for small busts can be more involved than you’d think. While some may opt for the trendy bralette, others seek more support and lift. And when you finally find a stylish option, ...