For years, Elon Musk paid zero dollars for traditional advertising while almost singlehandedly keeping Tesla — and himself — front and center. With a never-ending stream of tweets, television and ...

We've been skeptical of Tesla's long-awaited Cybertruck: Would it be a proper pickup, or just an ostentatious Model S with a bed? We know what electric propulsion can do for pickups—witness the Rivian ...

When Elon Musk first drove a prototype of a Model S out from behind a curtain in 2009—telling the crowd they were looking at what would become the first affordable, mass-produced electric car—it was ...