The EMRI is currently supporting research in four areas: 1) How measurement of retail spending and inflation can be redesigned to make use of item-level transactions data to value technologically ...

One of the most striking features of quantum physics is that certain properties cannot be measured at the same time. Every measurement may inevitably affect the object's physical state being ...

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ...

Report notes that LatentView is suited for brands with complex modeling needs looking for a solution that doesn’t ...

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...