Brands are seeing a 20% better return on ads they buy on women’s sports compared with general advertising they place across non-sports broadcast and cable TV programming. That’s the core finding of a ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

During this year's World Cup, FIFA is implementing hydration breaks for the players. FIFA has confirmed that they will ads during these game breaks. This year's World Cup is adding a brand new very ...

WPP Media’s “The Women’s Sports Playbook” asserts that women’s sports attract audiences crucial for brand building who are hard to reach via other means. Women’s sports have entered a new era, with ...

Amidst the action at the Jack Links 500, there was yet another moment when FOX Sports’ broadcast turned to advertisements.

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

Next UK AD must view new college sports landscape as opportunity Consider continuity, proven ADs, or pros/entertainment executives Leader must embrace player empowerment and create athlete financial ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by Financial Service, Insurance, and Restaurant brands. Women’s sports advertising ...