In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

A Ned rig is a near-nothing bait composed of a small soft-plastic lure rigged on a jig head. And yet if you had to coax a bite from a bass anytime, anywhere, a Ned rig might very well be your best bet ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

How can you not respect the lake trout? A potential goliath of a freshwater predator, the laker is a stunningly attractive creature—hard charging, typically delicious and a survivor of every ...

Learn why anglers love the Berkley Chop Block glide bait for its durable soft body, realistic action, and an affordable price that makes it a winner.

Table Rock Lake Chamber of Commerce recommends fishing for black bass shallow and deep with plastic worms or jig and pigs.

Swepco Lake: Kenny Stroud in Siloam Springs recommends using any soft plastic lure to catch black bass. Try top-water lures ...

Here’s a breakdown of the best lures the top 10 anglers used to end up at the top of the leaderboard at the Lake Hartwell Bassmaster Elite event. Rookie Paul Marks used several different variations of ...