Research shows consumer spending increases by more than 10 per cent when supermarkets play music, but not at the weekend University of Bath People who grocery shop Monday to Thursday can expect ...

Gen Z is accelerating this shift, but the principles apply across demographics. Customers increasingly expect environments ...

There’s proof a business’s music choices have a significant impact on the customer experience. In his iconic song, American Pie, writer and singer Don McLean asks, “Can music save your mortal soul?” ...

What kind of music should grocers play? When should they play it? Will it have an impact on the bottom line? A Swedish grocer, who also works as a professor at University of Bath’s School of ...

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