The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

Britain’s antitrust watchdog is labeling Google a “strategic” player in the online search advertising market, paving the way ...

Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations. Top of Search ads place brands in the first ten results and ...

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing strategy as the brand accelerates its international e-commerce expansion. The ...

AI search powered by LLMs is changing how consumers look for products and services. Artificial intelligence is (AI) is beginning to change the ways consumers find and trust information. A striking ...