We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

The original creature bait, its action and bulk make it stand out in water that closely resembles chocolate milk, so it’s easy for bass to find. A perfect profile and attractive action that doesn’t ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

Many anglers see only three alternatives for luring in trout -- trout flies, spinners or bait. Many anglers overlook the trout-catching ability of soft-plastic lures. Using lifelike soft plastics has ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

How can you not respect the lake trout? A potential goliath of a freshwater predator, the laker is a stunningly attractive creature—hard charging, typically delicious and a survivor of every ...

If you like fishing with plastic baits like rubber worms, did you ever wonder how those products are made? A small company in Portage, Cambria County, is producing plastic bait products for sports ...

Springfield, Mo.-based fishing and hunting gear supplier Lew's Holdings Corp. reeled in a big one — the manufacturer of at least 70 percent of all soft plastic bait made in the U.S. — with its ...

Researchers have perfected a fiber-reinforced fishing lure that may prevent millions of pounds of toxic plastics from polluting waters nationwide. Earning raves in the sport-fishing world, a young ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...