Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...
SANTA BARBARA, Calif. (KEYT) – The annual tourism summit in Santa Barbara revealed the playbook for 2026 to boost the visitor count. It was put on by Visit Santa Barbara at the Hilton Santa Barbara ...
An economic unpacking of the region — and a look toward the horizon — took place Wednesday afternoon at Visit Santa Barbara’s annual 2026 Tourism Summit, where tourism leaders, economists, business ...
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