Ryan Reynolds and Hugh Jackman called a truce on their tongue-in-cheek social media feud just last week, promising they’d put their differences behind them. And as a show of goodwill, Reynolds ...

Ryan Reynolds revealed the backstory behind Gwyneth Paltrow starring in a viral ad. He shared the creative decision behind the same. The actress was featured in a widely shared PSA for the data ...

Ryan Reynolds is having some fun with Hollywood’s ongoing backlash over the AI-generated actress Tilly Norwood. In his latest Mint Mobile ad, the actor stars alongside a real Natalie “Tilly” Norwood, ...

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to "Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Reynolds’ company, Maximum Effort, helped produce the promotional spot, which debuted just days ...