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White roofs are one of those climate solutions that sound too good to be true. Compared to solar panels and electric cars, painting the roof of a building white is a suspiciously cheap, analog way to ...

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian. But ...

New York City has painted more than 9.2 million square feet of rooftop white in the past nine years. Reflective paint can decrease the temperatures inside buildings and lower air conditioning costs.