Roku is selling a big brand activation of its screensaver dubbed “Roku City” to McDonald's this summer. The streaming distribution platform says the restaurant chain will reach 40 million homes per ...

Roku turns its screensaver into an interactive experience. "Live from Roku City" launches with new performances. The feature combines streaming and audience engagement. Roku is transforming its ...

The official collaboration includes an all-new dance performance of 'Wonderful,' as well as a children's choir version of 'For Good' ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Roku is putting its screensaver—a ...

Roku City is about to get a magical new addition. Cinderella’s Castle from Walt Disney World is being added to the Roku City screensaver Monday, all part of the 100th anniversary celebration for The ...