Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

If you're a collector or are just enthusiastic about free Roblox UGCs, My Hello Kitty Cafe has a new event where you can obtain a free UGC after completing a few quests.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Here's everything to know to get the CaseOh Kitty in Dress To Impress, adding it to your characters look in the fashion-themed Roblox game.

TOKYO -- Hello Kitty, Sonic the Hedgehog and other Japanese characters are starting to gather in Roblox, a U.S.-born online game platform and game creation system. In March, Doraemon will debut in ...